Book Journey: The Mouse Charmers

EtherealJinxed |The Mouse Charmers by Anuradha Goyal

Genre: Business
Book Name: The Mouse Charmers
Author: Anuradha Goyal
Pages: 332
Publication Year: 2014
Publisher: Random House India

The Mouse Charmers lets you have a glimpse into the 12 digital pioneers of India. Written in a blog style, easy to read, it perfectly matches the reading appetite of blog readers. Appetite, as in gastronomic effects of reading about Zomato and later checking the pictures of mouthwatering dishes.

You can draw parallels with “Stay Hungry, Stay Foolish” by Rashmi Bansal, but only in terms of both being compilation of companies. The Mouse Charmers seems to be well researched and Anuradha Goyal presents each company as a case study. You should not expect a lot since the author could devote only a few pages on each business, but yes, it mentions what all clicked to make them a success, what all can be the possible gaps and what all they can do for growth.

The first part of book captures the e-commerce sector or the comparatively big-wigs which many of us would have heard about – Flipkart (the ecommerce giant), MakeMyTrip (leading travel portal), BigBasket (the everyday grocery) and Caratlane (jewellery). Each one of them carving a niche of their own and giving a tough competition to those who just wanna copy paste their strategy.

The second part or the content generators – Zomato (restaurant listing), Games2Win (the names says it all), ImagesBazaar (it’s not easy to survive when you have more than 100,000s digital pictures clicked every second) and Chat with Lakshmi (the social twist of Coffee with Karan).

And lastly, the third part or the Connectors. It’s all about surviving the generation since Orkut was wiped out by Facebook growth. And we have the leaders – Shaadi (marriages), RangDe (microfinance with small investors like us), CommonFloor (property and related services) and IndiBlogger (oh, the blogging community giant).

There may be a few companies that one would not have heard otherwise, in my case, being games2win, but the book connects you with what’s going on in the industry, what people are currently interested in and where the future lies.

Want to try out something with Internet presence but don’t know what to do? Probably reading this book can open up a list of possibilities for you.


About Alka

Trying to just make some sense out of things and put some sense into me!! :) :) :)

Posted on February 8, 2015, in Book Reviews and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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