Book Review: Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani
Posted by Alka
|Book Name:||Personal Branding, Storytelling and Beyond|
|Author:||Dr. Amit Nagpal and Dr. Prakash Hindustani|
|Publisher:||StoryMirror Infotech Pvt. Ltd.|
Neatly divided into chapters, the book Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani can be used as a curriculum textbook for marketing courses in colleges or for offline reading, to prepare for MBA placement interviews. The book delves into various forms of how online media can help one in aligning oneself to one’s goals through case studies (told in the manner of short stories to make a better impact and to provide a better remembrance to the reader) with FAQs, infographics, etc making it an interesting read.
It reminded me of one book I had read in my college – which was my bedtime read every night (oh, not in the sense of boring) – the book prescribed as a course book in one of the electives I had opted for – Management of Technology. This book is also similar and can be referred at any time, and not necessarily to be referred chronologically from start to end.
The book covers 5 Ws and 1 H – What happened? Who is involved? Where did it take place? When did it take place? Why did that happen? How did that happen? All in all, it is a comprehensive read. However, only if the chapters could have been consolidated to not look like a textbook, it would have been an easier read for ever fiction lovers.
Recommended for marketing professionals and even other professionals since branding and bonding is required in every profession.
Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help. But it’s more than a business guide.
About the author:
Dr. Prakash Hindustani is a pioneer of Hindi web journalism. He was the founding editor of first Hindi language web portal http://www.webdunia.com. He is a renowned journalist, blogger and social media activist. He has more than 30 years of experience in Hindi journalism across prints, television and internet media platforms. For most part of his career, he has been associated with The Times of India group.
About AlkaTrying to just make some sense out of things and put some sense into me!! :) :) :)
Posted on April 8, 2017, in Book Reviews and tagged Amit Nagpal, Book, Book Review, Branding, indian writer, Marketing, Non Fiction, Prakash Hindustani, Review, Social Media. Bookmark the permalink. Leave a comment.