Book Review: Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani

EtherealJinxed | Book Review | Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani

Genre: Non Fiction
Book Name: Personal Branding, Storytelling and Beyond
Author: Dr. Amit Nagpal and Dr. Prakash Hindustani
Pages: 215
Publication Year: 2016
Publisher: StoryMirror Infotech Pvt. Ltd.

Neatly divided into chapters, the book Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani can be used as a curriculum textbook for marketing courses in colleges or for offline reading, to prepare for MBA placement interviews. The book delves into various forms of how online media can help one in aligning oneself to one’s goals through case studies (told in the manner of short stories to make a better impact and to provide a better remembrance to the reader) with FAQs, infographics, etc making it an interesting read.

It reminded me of one book I had read in my college – which was my bedtime read every night (oh, not in the sense of boring) – the book prescribed as a course book in one of the electives I had opted for – Management of Technology. This book is also similar and can be referred at any time, and not necessarily to be referred chronologically from start to end.

The book covers 5 Ws and 1 H – What happened? Who is involved? Where did it take place? When did it take place? Why did that happen? How did that happen? All in all, it is a comprehensive read. However, only if the chapters could have been consolidated to not look like a textbook, it would have been an easier read for ever fiction lovers.

Recommended for marketing professionals and even other professionals since branding and bonding is required in every profession.

Book blurb:
A comprehensive guide to personal branding, designed to be particularly relevant to entrepreneurs and working professionals in India. They take a wealth of knowledge about branding and make it engaging and easy to apply. Whether one is new to personal branding, or exploring it deeper, there’s something that will be useful to everyone. From the art of optimizing social media to the details of how to dress professionally to fit with a brand, the authors provide an enormous range of tools and relevant tips. And the material on storytelling is a great resource.

Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help. But it’s more than a business guide.

About the author:
Dr. Amit Nagpal, Ph.D is a Business Storyteller, Keynote Speaker and Digital Storytelling Coach. He is one of the pioneers of digital storytelling in India. He is also Chief Inspirational Storyteller at AL Services. AL Services has co-created stories of some of the most inspiring people in India & abroad.


Dr. Prakash Hindustani is a pioneer of Hindi web journalism. He was the founding editor of first Hindi language web portal He is a renowned journalist, blogger and social media activist. He has more than 30 years of experience in Hindi journalism across prints, television and internet media platforms. For most part of his career, he has been associated with The Times of India group.

Twitter: @P_hindustani

Rating: 7/10

About Alka

Trying to just make some sense out of things and put some sense into me!! :) :) :)

Posted on April 8, 2017, in Book Reviews and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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